Executive Voice
Thought leadership for developer-focused executives. We ghostwrite LinkedIn posts, Twitter/X threads, blog articles, and speaking content that positions you as an authentic voice in technical communities — without consuming your calendar.
The problem
Developers don't trust executives who don't ship. But as a CTO, VP of Engineering, or DevRel leader, you have zero time to maintain an authentic social presence while running your actual job.
Generic marketing content doesn't work with technical audiences. They can smell corporate messaging from a mile away. What they respond to is someone who clearly understands their world — the tools, the tradeoffs, the daily grind.
Executive Voice bridges that gap. We learn your perspective, your company's technical position, and your authentic point of view — then we write content that sounds like you on your best day.
Who it's for
- CTOs and VPs of Engineering at developer-tool companies
- DevRel and Developer Advocacy leads who need to scale their reach
- Technical founders who need personal brand presence but don't have time to write
- Executives who want to recruit top engineering talent through visible thought leadership
What's included
- Voice discovery session to capture your authentic perspective
- LinkedIn posts (3–5 per week, tailored to your voice)
- Twitter/X threads and engagement strategy
- Long-form blog articles (1–2 per month)
- Conference talk abstracts and speaker bios
- Newsletter content and op-ed pitches
- Comment and reply drafts for community engagement
- Monthly content calendar with trend-jacking opportunities
Why this works
Developer communities reward consistency and technical credibility. A single viral post doesn't build lasting influence — showing up every week with takes that resonate does. We do the heavy lifting so you can maintain that presence without sacrificing your actual job.
How it works
Voice Capture
We spend 2–3 hours learning how you think, what you care about, and how you'd naturally say things. We read your existing writing, listen to your talks, and identify your authentic voice.
Content Pipeline
Weekly content drops in a shared queue. You review, tweak if needed, and post. We monitor what performs and adjust. Quick 30-minute monthly syncs to capture new ideas and opinions.
Amplification
Strategic engagement with key voices in your space. Reply drafts when important threads happen. We help you build real relationships in developer communities, not just post into the void.
Not generic ghostwriting
What you don't want
- AI-generated content that reads like ChatGPT
- Corporate marketing speak that developers ignore
- Generic "thought leadership" that could come from anyone
- Writers who don't understand technical topics
What you get
- Content that captures your actual opinions and expertise
- Writers with deep developer-tools and DevRel experience
- Authentic takes that build real credibility over time
- Strategic positioning aligned with your company's technical story
Why Relate Crew?
Brendan built his personal brand while scaling DevRel at GitLab (150 to 3,000 people), running community at Project Discovery, and leading developer relations at Kilo Code from week 5. He's written hundreds of technical posts, spoken at dozens of conferences, and understands what resonates with developer audiences.
This isn't about gaming algorithms. It's about having something worth saying and saying it consistently. We help executives find their voice and maintain it.
Ready to build your executive voice?
We only take on a handful of Executive Voice clients at a time to ensure quality. Book a discovery call to see if there's a fit — if there is, we can start within two weeks.
Schedule a discovery call
