Developer Adoption Agent Adoption Enterprise Adoption Developer Adoption starts with Community Code Content Community
AI-native DevRel for the agentic era. Strategic developer marketing expertise to turn adoption into advocacy — amplified by AI tools that let us move faster without sacrificing quality.
By Brendan O'Leary — former DevRel at GitLab & Kilo Code, CNCF Governing Board member
Built developer marketing and community programs at companies including:
Your hands-on DevRel partner
Relate Crew is led by Brendan O'Leary — a senior DevRel practitioner with a track record across hypergrowth startups, open-source foundations, and the US Department of Defense.
GitLab — 5 years
Joined at 150 people, left at 3,000. Built the DevRel program from the ground up under Priyanka Sharma, scaling developer education and community across a public company journey.
Kilo Code — from week 5
The most popular open source AI coding agent, co-founded by GitLab's Sid Sijbrandij. Drove multiple #1 Product Hunt launches (Day, Week, and Month), multiple front-page Hacker News appearances, and helped grow it into one of the fastest-growing AI coding tools in the VS Code ecosystem. Built the content and community engine from scratch — including technical AI model benchmark reports that reached 1M+ cumulative views, were praised at top AI labs worldwide, and were featured across daily.dev, Dev.to, Reddit, and Hacker News.
CNCF Governing Board
Served on the Cloud Native Computing Foundation Governing Board (2020–2022), advising on marketing and business oversight for the foundation behind Kubernetes.
ProjectDiscovery
Head of Product Strategy & Community at Series A open-source security startup. Built developer adoption programs for nuclei and other security automation tools.
Prefect
VP of Developer Relations at the data workflow orchestration company. Led community, content, and developer experience for the open-source Python framework.
US DoD / Orbis Technologies
Director of Release Management supporting US SOCOM. Led DevOps transformation programs for mission-critical defense systems.
Services
Senior DevRel leadership that ships. We embed in your team and do the work — strategy, content, code, and community — augmented by AI tools that let us deliver more, faster. Four offerings to match your stage:
Let's build your developer community
Ready to turn developer adoption into your growth engine? Book a free discovery call to discuss how fractional DevRel can accelerate your product.
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Case Studies
Explore real-world examples of developer relations programs built from scratch and scaled for high-growth developer-tool companies
At GitLab, we built and scaled the developer relations program from scratch during 5x company growth — from 150 to 3,000 people over 5 years.
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At Kilo Code, joined in week 5 and built the content engine from zero — driving multiple #1 Product Hunt launches (Day, Week, and Month), landing on the Hacker News front page several times, and becoming one of the fastest-growing AI coding tools in the VS Code ecosystem.
Learn more At Project Discovery, led DevRel for an open-source security automation platform at Series A — building community and technical content from the ground up.
Learn more Our Working Process
Step-by-Step Guide to Achieving Your Business Goals
Contact Us
Connect with Us: Let's Discuss Your Developer Relations Strategy
Ready to grow your developer community? Book a free call or send us an email — we usually respond within 24 hours.
