Product Launch Package
A defined-scope engagement for companies preparing to launch or relaunch a developer product. We build the launch strategy, create announcement content, activate your community, and execute launch-day DevRel so your release lands with momentum.
What you get
A product launch is a one-time event with long-term consequences. Get it right and you build a community of early adopters who become advocates. Get it wrong and you spend months recovering from a lukewarm reception.
The Product Launch Package is a fixed-scope, fixed-timeline engagement designed to give your launch the best possible chance of success. We handle everything from messaging and positioning to content creation to community activation to real-time social engagement on launch day.
We've run launches at GitLab, Kilo Code, and Project Discovery. We know what moves the needle for developer audiences — and what falls flat. AI tools accelerate our research, content creation, and real-time monitoring, so we can respond faster on launch day.
Who it's for
- Companies launching a new developer product or major release
- Open-source projects preparing for a major version or community push
- Teams with a strong product but no DevRel function to support a launch
What's included
- Launch strategy and messaging / positioning
- Announcement content: blog posts, docs, landing pages
- Community activation and pre-launch buzz
- Launch-day social and real-time engagement
- Post-launch content calendar and follow-up plan
- Press and analyst briefings support
- Demo video script and technical walkthrough
- Early adopter onboarding and feedback loop setup
The experience behind it
I’ve launched products at GitLab (12 major releases per year), Kilo Code (from stealth to public), and ProjectDiscovery (open-source security tools). I know what developers pay attention to — and what they ignore.
Typical timeline
Strategy
Messaging, positioning, competitive analysis, and launch narrative. We define the story your product will tell.
Content
Announcement blog, docs updates, landing page copy, demo script, and social media content calendar.
Activation
Community pre-briefs, early adopter onboarding, influencer outreach, and press/analyst briefings.
Execution
Real-time social engagement, community support, live demos, and immediate follow-up content.
Launching soon?
The best launches start 6–8 weeks before the announcement. Book a call and we'll map out a timeline that gives your product the launch it deserves.
Book a free call
