Fractional DevRel
Executive-caliber DevRel without the full-time overhead. You get a senior practitioner who writes the docs, ships the code, builds the community, and drives adoption — not someone who sits in meetings and delegates to a team you don't have.
What you get
This is the core offering at Relate Crew. You get a senior DevRel practitioner embedded in your team 1–2 days per week, executing your entire developer relations function from strategy to shipping — not overseeing it.
Unlike a traditional agency or a fractional executive who drops in for strategy sessions, we work inside your Slack, write the first drafts, review the PRs, and answer the community questions. We are in the codebase, in the docs, in the Discord — doing the work alongside your team.
We bring the execution muscle from GitLab (150 → 3,000 people), Kilo Code (built from week 5), and Project Discovery (Series A open-source security) — adapted to your product, your community, and your stage. Every deliverable is augmented by AI tools for research, drafting, and monitoring — with rigorous human review to ensure quality.
Who it's for
- Series B/C companies ready to scale developer adoption but not ready to hire a full DevRel team
- Teams that need a DevRel function, not a DevRel manager — someone who does the work
- Founders who want to stay technical but need to hand off the day-to-day DevRel work — not just the strategy
What's included
- DevRel strategy — and the execution to back it up
- KPI tracking and reporting (monthly active developers) — that we build and maintain
- Technical content written for you: AI-assisted blogs, docs, tutorials at scale
- Code examples, SDK management, and API documentation — we write and review the code
- Community management with AI-powered monitoring and hands-on engagement
- Social media execution & executive thought leadership — drafted and posted
- Newsletter creation and execution — written, designed, and sent
- Use case and case study development — researched, written, and published
- Meetups, hackathons, and conference strategy — planned and executed
- Developer experience (DX) consulting — with implementation recommendations
- Paid advertising execution and optimization
The experience behind it
I've been in the trenches — shipping code, writing content, answering community questions, and speaking at conferences. From the US Department of Defense to Y Combinator-backed startups, I know how to build trust with technical audiences because I've done the work, not just managed the people doing it.
How we work
Embed
We join your Slack, attend your standups, and integrate into your team's workflow. No handoffs, no delays — we work alongside your engineers and marketers from day one.
Execute
We do the work: write the drafts, ship the code, moderate the community, and run the events. You see output from week one — not just a strategy deck.
Report
Monthly reporting against KPIs with clear recommendations. We track monthly active developers, content performance, community health, and pipeline attribution — and we build the dashboards, not just read them.
Ready to get the work done?
We only take on a limited number of engagements at a time. Book a discovery call to see if there's a fit — and if there is, we can start shipping within two weeks.
Schedule a discovery call
